Ulta Stock is Surging This Holiday Season. Here's Why the Beauty Retailer Just Hiked Its Profit and Sales Outlook.

Under new leadership, Ulta is delivering strong results.Ulta Beauty (ULTA +12.65%) was a consistent winner through the 2010s, but in recent years, the company appeared to have lost some of its luster, going through several up-and-down cycles in recent years.A combination of competition from lower-priced alternatives like E.L.F. Beauty, possible market saturation, and inflation in the broader economy had dampened growth. However, the stock has been on a tear since April, and it soared again in its latest ear ...