破解外卖行业健康发展痛点

Core Viewpoint - The introduction of a national standard for food delivery platform service management aims to address issues such as "ghost deliveries," irrational competition, and insufficient protection of delivery workers' rights, thereby promoting innovation and healthy development in the food delivery industry [1][2]. Group 1: Regulatory Framework - The newly released national standard, titled "Basic Requirements for Food Delivery Platform Service Management," focuses on key shortcomings in service management and aims to enhance service quality by refining existing legal and regulatory requirements [1][2]. - The standard emphasizes the importance of self-declaration by major food delivery platforms to enhance the influence and enforcement of these standards within the platform economy [1]. Group 2: Merchant Management - The standard strengthens merchant onboarding management by requiring merchants to provide relevant licenses and verify their actual operating environment, with a specific label for those eligible for dine-in services [2]. - It mandates that platforms bear the costs associated with promotional activities, preventing the transfer of these costs to merchants or delivery workers, and prohibits misleading marketing practices [2]. Group 3: Delivery Worker Rights - The standard addresses the rights of delivery workers by proposing measures to optimize platform scheduling algorithms, enhance management of partner companies, and ensure fair labor income and rest rights for delivery personnel [3]. - It includes provisions for extending delivery times for orders affected by slow food preparation, thereby alleviating pressure on delivery workers [3]. Group 4: Implementation and Oversight - Regulatory authorities will play a dual role as educators and supervisors to ensure the effective implementation of the standards, incorporating them into compliance evaluation systems for platform companies [3]. - There will be an emphasis on sharing successful practices and experiences from Beijing to contribute to the national standardization efforts in platform economy governance [3].