高品质链接新消费全球视野 VOSS连续五年成为企业家博鳌论坛官方指定用水

Core Viewpoint - VOSS has been recognized for its high-quality and sustainable drinking water, becoming the official designated water for the Boao Forum for Entrepreneurs for five consecutive years, reflecting its strong brand value and trust among Chinese elite entrepreneurs [2][3]. Group 1: Brand Recognition and Market Position - VOSS has established itself as a trusted brand in the high-end drinking water market, being the only officially recommended water for the "Black Pearl Restaurant Guide" for four consecutive years, covering over half of the listed restaurants in China [4]. - The brand's long-term partnership with the Boao Forum signifies its commitment to quality and its alignment with the values of the Chinese business elite [2][3]. Group 2: Product Innovation and Sustainability - VOSS plans to launch a 100% recycled aluminum can series of natural spring water in 2024, demonstrating its commitment to environmental sustainability and the "reduce plastic to replace plastic" initiative [4]. - The company integrates the aesthetics of its Norwegian water source with Chinese tea culture and dining, enhancing its brand differentiation in the market [4]. Group 3: Future Growth Strategy - VOSS aims to expand its distribution channels from first-tier cities to emerging markets, maintaining a leading position in the high-end water market with double-digit sales growth for several years [4]. - The brand is focused on linking global resources and innovative ideas while promoting a healthy lifestyle, positioning itself as a leading example of fashionable and healthy living [4].