French Retailer Kiabi Joins Denim Deal

Core Insights - Denim Deal is expanding its influence in France with the addition of French brand Kiabi, which aims to enhance collaborative efforts in sustainable denim production [1][2][3] Group 1: Membership and Commitment - Kiabi's membership in Denim Deal signifies its commitment to sustainable sourcing and the goal of achieving 100% sustainable fibers by the end of the year [2] - The brand emphasizes its intention to actively participate in Europe's industrial transformation and to promote measurable circularity in denim production [3] Group 2: Industry Goals and Collaboration - Denim Deal aims to produce 1 billion pairs of jeans with at least 20% post-consumer recycled cotton by 2030, involving over sixty organizations from ten countries [3] - The organization hosted events in Paris and Lille to showcase circular business models and discuss the commercial viability of circular ambitions [4][5] Group 3: Expansion and Global Reach - Denim Deal has expanded its operations to India through partnerships aimed at enhancing textile sustainability [6]