云浮云城：“媒体+”四大行动助力云城番薯高质量发展

Core Viewpoint - The article discusses the launch of the "Media+" initiative aimed at promoting the high-quality development of the sweet potato industry in Yunfu City, Guangdong, as part of the broader "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project [5][11]. Group 1: Initiative Overview - The "Media+" initiative is designed to support the high-quality development of the sweet potato industry in Yunfu City, marking the first such action plan in Guangdong focused on this sector [6][10]. - The initiative was officially announced during the opening of the 8th Rural Food (Sweet Potato) Tourism Season, highlighting its significance in the local agricultural landscape [5][9]. Group 2: Key Actions - The initiative includes four major actions: establishing a "Media+" pilot zone for the sweet potato industry, creating a high-energy cultural IP for sweet potatoes, developing a unique market system, and exploring a replicable "Media+" model for agricultural assistance [14][23][29]. - The first action focuses on leveraging media resources to produce market research reports and strategic recommendations for the sweet potato industry, aiming to enhance the entire supply chain from planting to branding [15][17]. Group 3: Market Development - The second action aims to create a cultural IP that combines sweet potatoes with local sports, specifically hockey, to promote tourism and cultural products [18][20]. - The third action introduces a "12221" market system, which includes establishing a big data platform, forming two teams of buyers and sellers, and organizing promotional events to increase market visibility [23][25]. Group 4: Long-term Goals - The final action seeks to establish a collaborative media framework that engages various levels of government and media to enhance the brand value of "Yunfu Sweet Potatoes," targeting a doubling of brand value within two years and significant changes within five years [30][31]. - The overall goal is to create a modern sweet potato brand ecosystem that is resilient, innovative, and capable of being replicated in other regions [32].