“媒体+”搭台、农文旅体唱戏、农民持续增收，云城番薯为何特别香？

Core Viewpoint - The event in Yunfu City, focusing on the "Yun City Sweet Potato," highlights the integration of agriculture, culture, and tourism, showcasing the economic benefits and community engagement through the promotion of sweet potato products and related activities [8][24][90]. Group 1: Economic Impact - The "Yun City Sweet Potato" initiative has led to over 2,000 households achieving stable income growth, with an average annual increase of over 8,000 yuan per household [20][21]. - Since 2018, the sweet potato festival has generated cumulative sales of over 2 billion yuan in agricultural products and over 2.7 billion yuan in tourism revenue [25][26]. - The event has evolved from generating 48 million yuan in its first year to becoming a significant economic driver for the region [25]. Group 2: Agricultural Development - Yunfu City has prioritized the cultivation of 40 high-quality sweet potato varieties, contributing to the local agricultural structure adjustment [19][20]. - The integration of media and agriculture has been emphasized, with the launch of the "Media+" initiative aimed at enhancing the quality and marketability of sweet potato products [32][41]. - The local government has implemented various cooperative models to ensure stable income for farmers, including "cooperative + farmers" and "company + village collective + farmers" partnerships [113][116]. Group 3: Cultural and Tourism Integration - The festival features a variety of activities, including a rural market, hiking events, and cultural exhibitions, aimed at promoting local tourism and cultural heritage [85][90]. - The event has successfully attracted media attention, with over 500,000 online views during the opening ceremony, enhancing the visibility of the "Yun City Sweet Potato" brand [59]. - The initiative aims to create a comprehensive development model that combines agriculture, culture, and tourism, enhancing the overall appeal of the region [101][103]. Group 4: Future Prospects - The local government plans to explore high-quality development tasks for the sweet potato industry, aiming to establish a replicable model for rural revitalization [31][65]. - There is a focus on deepening the integration of agriculture with tourism and cultural education, promoting the diverse value of sweet potatoes [101][102]. - The initiative is expected to contribute to the modernization of agriculture in the region, with an emphasis on high-value product development and market expansion [128][130].