Group 1 - The core message of the summit is the global strategy of the BeBeBus brand, emphasizing the importance of courage in taking the first step towards globalization [1] - BeBeBus identifies two main directions for globalization: achieving global integration centered around China and implementing local practices to adapt resources and services to local markets [1] - The company plans to leverage China's high-end supply chain and R&D advantages, highlighting the cost-effectiveness of Chinese white-collar workers compared to their American counterparts [1] Group 2 - BeBeBus adopts the philosophy that "every place is its own headquarters," promoting local adaptation in all aspects except for R&D and supply chain, moving away from a traditional headquarters-led model [2] - The company outlines three key strategies for globalization: focusing on original markets and channels, valuing local government relations, and integrating into local ecosystems while avoiding policy violations [2] - The company emphasizes that entering international markets is akin to starting a new venture, requiring strategic focus, long-term investment in core competencies, and a commitment to experimentation and innovation [2]
BeBeBus汪铂言谈品牌全球化：供应链中国一体化 每个市场都是独立总部
Zheng Quan Ri Bao Wang·2025-12-06 04:50