国货实力“圈粉” 智能马桶成居家新宠

Core Insights - The smart toilet market in China is rapidly growing, with the country becoming the largest producer and consumer of smart toilets globally, expecting an annual production of 13.72 million units in 2024, a year-on-year increase of 8.5% [1] - The demand for "light smart" toilets is surging, with production expected to reach 3.913 million units in 2024, a staggering increase of 144.6%, accounting for 28.5% of the total industry output [3] - Domestic brands are increasingly competitive, with local standards for smart toilets showing advanced features compared to international standards, particularly in energy consumption and performance metrics [4][5] Industry Trends - The smart toilet market is witnessing a shift towards more user-friendly features, such as voice control, heated seats, and warm water cleaning, which are becoming standard offerings [2] - The popularity of light smart toilets is attributed to their simpler functionalities and lower price points, making them attractive to consumers looking for practical solutions [3] - The introduction of a grading system for product quality in China is expected to enhance consumer confidence and drive manufacturers to improve their offerings [5] Consumer Preferences - Consumers are increasingly focused on practical features that enhance the toilet experience, such as warm water cleaning and heated seats, which are now considered essential [2][3] - The price range for popular smart toilets is between 2,000 to 3,000 yuan, with promotional pricing making advanced models more accessible [2] - The market is expected to see a rise in demand for smart toilets that incorporate health monitoring and advanced hygiene features, reflecting changing consumer priorities [3] Quality and Standards - Recent studies indicate that domestic smart toilets are performing well in key areas such as flushing efficiency and antibacterial properties, positioning them alongside top international brands [6] - The establishment of a comprehensive standard framework for smart toilets in China is aimed at ensuring product safety, reliability, and environmental sustainability [5] - The upcoming regulations requiring 3C certification for smart toilets will help consumers identify safe and reliable products in the market [7]