平台服务管理迎来新国标 破解外卖行业健康发展痛点

Core Viewpoint - The introduction of a national standard for food delivery platform service management aims to address issues such as "ghost restaurants," irrational competition, and insufficient protection of delivery workers' rights, thereby promoting innovation and healthy development in the food delivery industry [1][2]. Group 1: Regulatory Framework - The newly released national standard, titled "Basic Requirements for Food Delivery Platform Service Management," focuses on key shortcomings in service management and aims to enhance service quality by guiding platforms to standardize their management practices [1]. - The standard emphasizes the importance of platform economy in driving high-quality economic development and enhancing international competitiveness [1]. Group 2: Merchant Management - The standard strengthens merchant entry management by requiring merchants to provide relevant licenses and verify their actual operating environment, with a "dine-in" label for eligible merchants [2]. - It mandates that platforms bear the costs of promotional activities, preventing them from shifting these costs to merchants or delivery workers [2]. - The standard prohibits platforms from using exaggerated marketing tactics, such as hidden fees or misleading promotions, to attract users [2]. Group 3: Delivery Worker Rights - The standard addresses the rights of delivery workers, who often face long hours and high work intensity, by proposing measures to optimize platform scheduling algorithms and ensure fair labor income [3]. - It includes provisions for "time compensation" for orders delayed due to slow food preparation, alleviating pressure on delivery workers [3]. - Regulatory authorities will provide training to platforms to ensure compliance with the new standards and will enhance supervision to ensure effective implementation [3].