ETF League Tables: $31M Goes Into Franklin ETFs

Core Insights - The article presents a league table for the U.S. ETF market, highlighting the distinction between ETF brands and issuers, with "iShares" as an example of a brand under the issuer "BlackRock" [1] Group 1: ETF Market Overview - The league table reflects daily flows on December 4, 2025, and provides asset totals as of that date [1] - The data is sourced from FactSet, which identifies the correct brand and legal issuer of ETFs [1] Group 2: Brand and Issuer Distinction - The article emphasizes that many issuers license their ETF infrastructure to third parties, necessitating the presentation of data in both brand and issuer formats [1]