吃出生肉、头发、虫子……塔斯汀卫生沦陷，盲目扩张显隐忧

Core Viewpoint - Consumers express strong dissatisfaction with Tasting's food safety after reports of finding foreign objects in their burgers, leading to health issues and a significant number of complaints [2][7][21] Group 1: Food Safety Concerns - Over 4,300 complaints have been filed against Tasting, with reports of finding raw meat, hair, and insects in their products, raising serious concerns about food hygiene [2][7][21] - A specific incident involved a consumer who experienced acute gastroenteritis after consuming a burger containing raw meat, highlighting the potential health risks associated with Tasting's food [3][5][19] - Tasting has faced penalties for food safety violations, including a fine of 20,000 yuan for having foreign objects in food, indicating ongoing issues with quality control [7][21] Group 2: Store Expansion and Closure - Tasting has opened 968 new stores in the past 90 days but also closed 907, leading to confusion about its actual growth [11][25] - The company claims to have 11,124 operational stores as of November 2025, disputing reports of significant closures [11][25] - Tasting's rapid expansion strategy has been facilitated by a franchise model, with a current presence in over 300 cities across China [22][24] Group 3: Market Competition and Challenges - Tasting is preparing for a potential IPO while facing increased competition from major fast-food chains like KFC and McDonald's, which are expanding into lower-tier cities [13][28] - Competitors are launching low-priced products to counter Tasting's market position, threatening its competitive edge [14][28] - The company's low-cost strategy, which has been a key selling point, is under pressure as larger brands intensify their market presence [14][28]