Core Viewpoint - The company Tasting is facing significant consumer backlash due to food safety issues, including reports of finding raw meat and foreign objects in their burgers, leading to health concerns and a surge in complaints [1][7][5]. Group 1: Food Safety Concerns - Tasting has accumulated over 4,300 complaints on the Black Cat Complaints platform, with many consumers reporting finding raw meat, hair, and insects in their food [1][7]. - A specific incident involved a consumer who experienced acute gastroenteritis after consuming a burger containing raw meat, leading to hospitalization [3][5]. - Tasting has previously faced penalties for food safety violations, including a fine of 20,000 yuan for having foreign objects in food [7]. Group 2: Store Opening and Closing Data - In the past 90 days, Tasting reportedly opened 968 new stores but also closed 907, raising concerns about its operational stability [1][12]. - Tasting disputed the closure data, claiming that as of November 2025, it has 11,124 operational stores, with only 67 closures in the same period [12][10]. Group 3: Market Competition and Expansion - Tasting is preparing for a potential IPO, with significant changes in its ownership structure and capital increase, indicating a strategic move towards public listing [15]. - The company is facing intensified competition from major fast-food chains like KFC and McDonald's, which are expanding into lower-tier cities and introducing low-priced products to counter Tasting's market position [16][14]. - Tasting's low-price strategy is under threat as competitors launch similar pricing initiatives, potentially eroding its competitive edge [16].
吃出生肉、头发、虫子……塔斯汀卫生沦陷,盲目扩张显隐忧
Xin Lang Cai Jing·2025-12-06 07:07