Nan Fang Du Shi Bao·2025-12-06 07:12Core Viewpoint - BYD is facing challenges in the domestic market due to a decline in technological leadership and unresolved user pain points, while its overseas sales are experiencing significant growth, indicating a shift in focus towards international markets. Group 1: Domestic Market Challenges - In November, BYD's total sales reached 480,200 units, but domestic sales were only 348,300 units, reflecting a year-on-year decline of 26.81% for five consecutive months [2] - The decline in domestic sales is attributed to two main factors: a decrease in the "wow factor" of technological advancements and unresolved user issues such as slow charging speeds in low-temperature environments [2] - The company emphasizes that its core competitiveness remains rooted in technology, supported by a research team of 120,000 engineers working on new breakthroughs [2] Group 2: Overseas Market Performance - In the first eleven months of the year, BYD's overseas passenger car sales reached 912,900 units, a year-on-year increase of 153.58%, surpassing the total overseas sales for 2024 [3] - The overseas market is becoming increasingly significant for BYD, with stable pricing contributing positively to the company's overall profit structure [3] Group 3: Future Development Strategy - BYD plans to accelerate "technology democratization" by making advanced technologies available in more affordable models by 2026 [4] - The company aims to enhance its brand strength and product competitiveness, particularly in high-end brands, while avoiding aggressive marketing strategies that could harm its reputation [4] - AI technology will be a focus area, with investments in human resources and hardware design to support its application in automotive manufacturing [5]