Despite Mixed Analyst Sentiment, Snap Inc. (SNAP) Advances Its AR Strategy Through New AI Partnerships

Core Insights - Snap Inc. is recognized as a leading augmented reality stock, currently holding a consensus Hold rating from analysts, with a potential upside of 25.25% based on the average price target of $9.50 [1] Financial Performance - In Q3, Snap reported a 10% year-over-year revenue increase to $1.51 billion, with daily active users rising 8% to 477 million, and a reduction in net loss from $153 million to $104 million [4] Strategic Partnerships - Snap has formed a strategic partnership with Perplexity to integrate its AI-powered answer engine into Snapchat, which is expected to enhance user engagement and discovery [2][4] - As part of the partnership, Perplexity will pay Snap $400 million over one year, starting in 2026 [3] Augmented Reality Focus - Snap is a pure play AR company, focusing on consumer applications through its apps Snapchat and Spectacles, and has developed a significant AR platform with over 375,000 creators and 4.5 trillion views in the past year [5]