Kraken Launches High-Touch VIP Program for Ultra High Net Worth Clients

Core Viewpoint - Kraken is launching an invitation-only VIP program aimed at ultra high net worth individuals and sophisticated traders as it prepares to go public in the U.S. early next year [1][4] Group 1: Kraken's VIP Program - The Kraken VIP program offers elevated client service and extraordinary experiences, including personalized support from a VIP Relationship Manager and 24/7 assistance [3] - Members gain direct access to Kraken's full product ecosystem and insights from subject-matter experts in various fields such as product, engineering, liquidity, custody, and infrastructure [3][4] - Membership requires an average balance of $10 million on the platform or $80 million in annual trading volume [5] Group 2: Industry Context - Crypto exchanges are increasingly focusing on high-touch services for wealthy individuals, with Binance recently introducing a "prestige" offering for clients with a net worth of up to $10 million [2] - The VIP program is designed to provide unprecedented access and influence, catering to the ambitions of ultra high-net-worth clients [4]