Core Insights - Guizhou has become a global core area for liquor, with a white liquor production capacity accounting for 10%-15% of the national output, achieving over 30% revenue growth and 40% profit growth in the past decade [3] - Zhenjiu has emerged as the largest private liquor enterprise in Guizhou, ranking among the top three in production capacity, revenue, and brand value [3] - The company has launched new products, including the "Dazhen Zhenjiu," which became the top-selling new mid-to-high-end liquor online, and a high-end craft beer that promotes a new consumption experience [3] - Zhenjiu is organizing events to boost local liquor and tourism development, having held 71 "Zunyi Forums" in the past six months, attracting nearly 10,000 customers and signing contracts with around 4,000 alliance merchants [3] Zhenjiu Winery Development - Zhenjiu is constructing a world-class winery inspired by poetic imagery, aiming to provide a comprehensive experience of food, wine, nature, and culture [4] - The winery design includes a 130-meter-long entrance, a non-heritage museum as a landmark, a mountaintop restaurant with scenic views, and a hot spring inn with each room featuring a soaking pool [4] - The winery is expected to be operational by the end of next year, inviting visitors to experience the beauty of poetry and wine in Guizhou [6]
2025企业家博鳌论坛｜黔景无限 诗酒流连
Xin Hua Wang·2025-12-06 10:46