From the California gold rush to Sydney Sweeney: How denim became the most enduring garment in American fashion

Core Insights - The article discusses the historical significance and evolution of denim, particularly focusing on the invention of riveted pants by Jacob Davis and Levi Strauss, which led to the creation of blue jeans, a garment that has become a global symbol of American culture [2][4][19]. Industry Overview - The global denim market has reached $101 billion in 2023, reflecting a 28% increase from 2020, indicating strong demand and growth in the sector [4]. - Major apparel companies, including American Eagle and Levi Strauss, are competing to capture market share, utilizing celebrity endorsements to attract consumers in a challenging economic environment [4]. Historical Development - Jacob Davis's invention of riveted pants in the early 1870s marked the beginning of blue jeans, which were initially designed for durability in work settings [2][11]. - Levi Strauss partnered with Davis to patent and manufacture these pants, leading to widespread distribution across the United States [6][8]. - Over time, denim transitioned from workwear to casual attire, gaining popularity in leisure settings post-World War II, and eventually becoming a staple in everyday fashion [15][19]. Cultural Impact - Denim has democratized fashion, appealing to all social classes and becoming a significant cultural export associated with American Western culture [3][19]. - The evolution of denim styles, including the introduction of women's jeans in 1934 and the rise of designer jeans in the 1970s, reflects changing societal norms and fashion trends [12][19].