Dollar stores continue to see higher-income shoppers, even as consumer sentiment improves

Core Insights - Dollar store chains are experiencing an increase in higher-income shoppers due to economic uncertainty, with Dollar General reporting a 2.5% same-store sales growth that exceeded expectations [1] - Dollar Tree gained 3 million new shoppers, with 60% classified as high-income households earning over $100,000, up from 50% earlier this year [2] - Dollar Tree's sales growth of 4.2% was broad-based across all income levels, indicating that the store appeals to a wider demographic beyond just low-income consumers [3] - Five Below reported over 14% same-store sales growth, driven by a diverse customer base across various income cohorts [3] - The trend of consumers turning to discount retailers is influenced by evolving trade policies and heightened economic anxiety [3] Economic Context - Consumer sentiment has declined throughout the year, with a slight increase noted in December [4] - The job market has shown mixed signals, with over 1.1 million layoffs reported year-to-date, marking a significant trend since 1993 [4] - Jobless claims reached a three-year low at 191,000 during a shortened holiday week, while private payrolls saw a significant slowdown with 32,000 jobs lost [5]