Venture(US:VEMLY) Mei Ri Jing Ji Xin Wen·2025-12-06 16:53Core Viewpoint - Lin Qingxuan, a well-known domestic beauty brand, has resubmitted and updated its IPO application, highlighting significant revenue growth and a strong market position in the high-end skincare segment [1][2]. Financial Performance - In the first half of 2025, Lin Qingxuan reported total revenue of 1.051768 billion RMB, representing a 98% increase compared to the same period in 2024 [2]. - The gross profit margin reached 82.4% in the first half of 2025, up from 81.9% in the same period of 2024, indicating strong pricing power [4]. - Sales and distribution expenses increased by 100.2% from 290.1 million RMB in the first half of 2024 to 580.6 million RMB in the first half of 2025, primarily due to increased marketing activities [4]. Market Position - Lin Qingxuan is positioned as the top domestic high-end skincare brand in China, with a market share of 66.1% held by the top 15 brands in the industry [3]. - The brand's core product, a serum oil, accounted for 45.5% of revenue in the first half of 2025, showing a rising trend in its contribution to overall sales [3]. Brand Strategy - The company emphasizes a high-end positioning and has changed its name to Shanghai Lin Qingxuan Cosmetics Group Co., Ltd. to reflect this strategy [2]. - Lin Qingxuan's marketing strategy heavily relies on a single product and has faced criticism for being "marketing-heavy" with relatively low R&D spending [4]. Regulatory and Compliance Issues - Lin Qingxuan has faced penalties for false advertising and has received numerous complaints regarding product quality and customer service, indicating areas for improvement in compliance and consumer experience [5][6]. Leadership and Investment - Founder Sun Laichun has been actively involved in live-streaming sales, significantly contributing to the brand's growth since 2020 [7]. - The company has attracted investments from notable firms, including L'Oréal, indicating confidence in its market potential [15].