Venture(US:VEMLY) Mei Ri Jing Ji Xin Wen·2025-12-06 17:11Core Viewpoint - Lin Qingxuan, a well-known domestic beauty brand, has resubmitted and updated its IPO application, highlighting significant revenue growth and a strong market position in the high-end skincare segment in China [1][3]. Financial Performance - For the first half of 2025, Lin Qingxuan reported total revenue of 1.05 billion RMB, representing a 98% increase compared to the same period in 2024 [1]. - The gross profit margin reached 82.4% in the first half of 2025, up from 81.9% in the same period of 2024, indicating strong pricing power [4]. - The company's revenue for the fiscal year ending December 31, 2023, was 805 million RMB, with a projected revenue of 1.21 billion RMB for 2024 [2]. Market Position and Strategy - Lin Qingxuan is positioned as a high-end domestic skincare brand, ranking first among all domestic high-end skincare brands in China by retail sales in 2024 [3]. - The brand's core product, a serum oil, accounted for 45.5% of total revenue in the first half of 2025, showing a rising trend in its contribution to overall sales [3]. Marketing and Sales Expenses - Sales and distribution expenses increased significantly, from 290 million RMB in the first half of 2024 to 580 million RMB in the first half of 2025, primarily due to increased marketing activities [5]. - The company has faced criticism for its high marketing spending, which is 22 times its R&D expenses, raising questions about its focus on marketing over product development [4]. Regulatory and Compliance Issues - Lin Qingxuan has faced administrative penalties for false advertising, indicating potential compliance challenges that could affect its market reputation [5][6]. - The company has received 370 complaints on consumer platforms, mainly related to allergic reactions and difficulties in returns [7]. Ownership and Investment - The founder, Sun Laichun, holds 38.21% of the shares directly and approximately 79.27% in total, indicating strong control over the company [13]. - Recent investments from notable firms, including L'Oréal, suggest confidence in Lin Qingxuan's growth potential in the plant-based skincare market [15][16].