鼓励特色活动培育消费名品

Core Viewpoint - The article emphasizes the need to stimulate market vitality and enhance the adaptability of supply and demand by expanding high-quality supply, as outlined in the implementation plan jointly issued by the Ministry of Industry and Information Technology and five other departments [1][2]. Group 1: Implementation Plan - The implementation plan proposes hosting special activities to cultivate a group of renowned Chinese consumer brands and create the "Buy in China" brand [1]. - It aims to create a favorable environment for the development of the consumer market, facilitating a high-level dynamic balance between supply and demand [1]. Group 2: Market Dynamics - The article highlights a shift from a "make what sells" mentality to a focus on quality, as increased competition has led to lower product profits and a consumer preference for lower prices over quality [1]. - To break this cycle, it is essential to improve information flow and restore trust, showcasing product quality to consumers [1]. Group 3: Role of Quality Consumer Goods - High-quality consumer goods, represented by renowned brands, are seen as a powerful tool to expand consumption [1]. - Special activities can transcend simple promotions, serving as a concentrated display of supply-side offerings, thereby building consumer trust and activating demand [1]. Group 4: Media and Brand Promotion - The plan emphasizes the importance of high-frequency promotion by mainstream media, new media, and offline business circles to leverage the multiplier effect of special activities [2]. - It aims to select and promote over a thousand well-known enterprise brands and regional brands, along with more than ten thousand quality consumer goods [2]. Group 5: Long-term Value and Policy Effectiveness - Long-term value is highlighted as a key measure of the effectiveness of policy implementation, with a focus on creating sustainable consumer engagement rather than short-term promotional events [2]. - The goal is to activate industrial growth by ensuring a smooth supply-demand cycle, benefiting consumers, enhancing brand reputation, and upgrading industries through collaborative efforts [2].