视频｜解锁身边消费新场景 2025你的消费习惯“更新”了吗？

Core Insights - The article emphasizes the theme of "updating" as a significant change in the economy this year, highlighting how it stimulates economic vitality and enhances consumer experiences through new products and services [2][15]. Group 1: Consumer Behavior and Trends - Consumers are increasingly engaging in "trade-in" programs, with one individual exchanging an old water heater for a new one at a reduced price due to government subsidies [4]. - The emergence of new consumer experiences is noted, such as 24-hour unmanned gyms and indoor skiing facilities, which cater to evolving consumer preferences [6]. - The trend of upgrading to new energy vehicles is highlighted, with consumers reporting enhanced driving experiences compared to traditional gasoline vehicles [8]. - Spending is shifting towards experiential activities, with consumers investing in activities like tennis lessons and other unique experiences [10]. Group 2: Urban and Industrial Renewal - The transformation of old industrial sites into commercial spaces is attracting more visitors, with a focus on creating unique consumer experiences [15][19]. - A former hydrogen storage tank has been repurposed into a music rehearsal space, showcasing innovative uses of industrial heritage [21]. - Over 2,000 performances, including musicals and dance shows, have been introduced in repurposed industrial sites, appealing to younger audiences [23]. - The Chenghua District in Chengdu has 18 projects focused on preserving industrial heritage while creating modern consumer spaces [27]. Group 3: Economic Data and Growth - In the first three quarters of the year, Sichuan province achieved a total retail sales volume of 2.4 trillion yuan, growing by 6.0%, surpassing the national average of 1.7% [39]. - The Sichuan Provincial Department of Commerce reported that new consumer scenes have attracted 76 million visitors and generated over 50 billion yuan in consumption [41]. - The article notes that the "update" theme extends beyond industrial sites to various lifestyle scenarios, enhancing consumer engagement [42]. Group 4: Policy and Subsidy Impact - The article discusses the impact of targeted subsidy policies on consumer behavior, with many consumers now making purchasing decisions based on available subsidies rather than traditional sales events [65]. - By the end of October 2025, the total sales from trade-in programs reached 2.4 trillion yuan, benefiting 360 million people [67]. - The article highlights a shift in travel planning, where consumers prioritize checking local policies and promotional activities before selecting destinations [71].