《疯狂动物城2》如何再造“疯狂”？

Core Insights - The film "Zootopia 2" has achieved remarkable box office success, surpassing 2.5 billion yuan in just 11 days, setting a new record for imported films in China and becoming the highest-grossing imported animated film in Chinese history [1][10] - Predictions suggest that the total box office could reach between 3.7 billion and 4 billion yuan, potentially challenging the record set by "Avengers: Endgame" [1] - The film's success is attributed to its ability to resonate with a wide audience, fostering empathy and connection, which is deemed more important than mere curiosity [8][10] Box Office Performance - "Zootopia 2" has consistently topped daily box office charts and audience attendance rates, with projections indicating it will surpass the previous record held by "Furious 8" [1][10] - The film has contributed to a significant revival in the November box office, with total earnings reaching 3.55 billion yuan, the highest since 2019 [8] - The film's audience demographics show a notable increase in young viewers, with those aged 24 and under making up 21.4% of the audience, up from 13.3% the previous month [8] Audience Engagement - Viewers appreciate the film's humor and light-hearted approach, which allows them to enjoy the story without feeling burdened by heavy themes [3][5] - The film features a diverse array of characters and visual upgrades, including 67 species and over 1,800 costume variations, enhancing its appeal [7] - The film's themes of acceptance and diversity resonate strongly with audiences, contributing to its emotional impact [7] Market Trends - The success of "Zootopia 2" indicates a growing trend in the animation sector, which has contributed nearly half of the total box office revenue in 2025, exceeding 23 billion yuan [12] - The film's performance highlights a shift towards family-oriented content that appeals to a broader age range, with 45.3% of viewers under 30 years old [13][15] - The film's strong performance in first- and second-tier cities contrasts with previous hits that performed better in lower-tier markets, indicating a shift in audience preferences [13] Future Outlook - The film's success is expected to drive the overall box office in China towards a target of 50 billion yuan in 2025, fueled by high-quality content and audience demand for engaging stories [15] - The "Zootopia" franchise has seen significant growth in merchandise and licensing, with a reported threefold increase in related business in the Greater China region [10]