University of Wisconsin Wins Abbott and Big Ten's 'We Give Blood' Competition as Campaign Donations Surge 319%, Helping Save Nearly 250,000 Lives

Core Insights - The University of Wisconsin won the Abbott and Big Ten Conference "We Give Blood" competition, resulting in 15,476 blood donations that could save up to 46,428 lives, with overall donations increasing by 319% compared to 2024 [1][2][6] - The competition recorded a total of 83,043 blood donations across the Big Ten, potentially saving up to 250,000 lives, as each donation can save up to three lives [2][6] - The initiative highlighted the importance of engaging younger donors, as blood donations among 19- to 24-year-olds have decreased by nearly one-third in recent years [4] Summary by Sections Competition Results - The University of Wisconsin received $1 million from Abbott to advance student or community health after winning the competition [2] - The competition saw a 168% increase in student donors compared to 2024, indicating a significant rise in participation [6] Community Engagement - The campaign successfully inspired nearly 37% of student donors to donate blood for the first time, with over 90% indicating they are likely to donate again [4][6] - The Big Ten community's involvement was emphasized, showcasing the collective effort to address blood shortages [4][5] Campaign Structure - The "We Give Blood" competition ran from August 27 to December 5, 2025, and included 12 "Weekly One-Up Challenges" to foster competition among schools [7][8] - Participants donated blood on campuses and at blood centers nationwide, with proof of donation submitted online to count towards their respective schools [8] Future Implications - The campaign aims to create a sustainable blood supply, encouraging regular blood donation habits among participants [9] - The need for blood remains constant, and the initiative seeks to maintain engagement beyond the competition [9]