Core Insights - The article highlights a significant shift in travel preferences towards immersive experiences driven by personal interests, moving away from traditional sightseeing [1] - The "14th Five-Year Plan" period has seen a surge in demand for cultural and tourism experiences, emphasizing the integration of tourism with agriculture, industry, and sports [1] Group 1: Industry Developments - Since the "14th Five-Year Plan," China has launched 40 national-level tourist resorts, 204 national-level leisure streets, and 345 national-level night cultural and tourism consumption clusters [2] - There are 1,597 key rural tourism villages and towns, 300 classic red tourism scenic spots, and over 1,400 provincial-level resorts and leisure streets available for exploration [2] Group 2: Policy Initiatives - The Ministry of Industry and Information Technology and other departments have issued a plan to enhance the adaptability of consumer goods supply and demand, focusing on expanding diverse interest consumption offerings [2] - The plan includes supporting the introduction of high-quality cultural and tourism products, promoting innovative IP in the animation industry, and encouraging cultural trade activities [2] - There is an emphasis on revitalizing cultural and tourism consumption scenes, with a focus on integrating non-heritage products into retail environments to unlock their consumption potential [3] Group 3: Consumer Engagement - The initiative aims to cater to both domestic and inbound tourists, promoting activities that encourage rural tourism while providing market opportunities for rural products [3]
【晶采观察·解码“十四五”】“兴趣消费”供给扩容 释放文旅新动能
Yang Guang Wang·2025-12-07 02:55