2025健康中国传播大会在京举行

Core Viewpoint - The 2025 Health China Communication Conference, themed "Telling the Health China Story and Promoting Health China Communication," successfully took place in Beijing, gathering leaders, experts, and media representatives to discuss new theories and practices in health communication, aiming to inject sustainable communication power into the Health China initiative [1][34]. Group 1: Opening Remarks - The conference commenced in a solemn atmosphere, with leaders from various departments delivering speeches to set the direction for health communication in the new era from multiple perspectives, including strategic planning and cultural construction [3][36]. - Zheng Hong, President of the China Medical and Health Culture Association, emphasized the importance of adhering to the Party's leadership and strengthening health culture communication to contribute to the Health China initiative [6][38]. - Wu Jing, Deputy Director of the China Health Education Center, highlighted the significant progress in improving national health literacy, with the rate rising from 8.8% in 2012 to 31.87% in 2024 [8][40]. Group 2: Key Initiatives and Projects - The conference will launch several key projects, including the Hospital Health Communication Integrated Media Platform and the "66 Health Literacy" initiative, aimed at creating a more scientific and efficient health communication ecosystem [11][42]. - The "Health Literacy 66" initiative has reached over 2.9 billion people, transforming health knowledge from being merely heard to being understood and absorbed [14][46]. - Seven major projects were initiated during the conference, integrating resources from health systems, medical institutions, and media to build a comprehensive communication matrix addressing key health issues [28][60]. Group 3: Thematic Presentations - Various speakers presented on topics such as maternal and child health, chronic disease prevention, and the role of artificial intelligence in health communication, showcasing innovative practices and strategies [18][55][57]. - The short film "Return" was screened, illustrating efforts in building social psychological support systems for community rehabilitation of mental health patients [16][49]. - The conference featured discussions on the importance of grassroots health services and the need for high-quality development in the healthcare system [20][53]. Group 4: Parallel Sessions - Two parallel sessions were held, focusing on the dual drivers of technological innovation and health communication, and the empowerment of health literacy through new media [33][65]. - The sessions provided a platform for sharing experiences and forward-thinking ideas on enhancing health communication effectiveness [33][65]. Group 5: Conclusion - The conference concluded with a call to action, emphasizing the role of health communication in mobilizing societal consensus and individual actions towards the Health China initiative [34][66].