浙江义乌春节用品热销 马相关产品海内外销量均涨

Core Insights - The sales of horse-related products in Yiwu, Zhejiang, have seen a significant increase both domestically and internationally, driven by the upcoming Year of the Horse and the growing interest in Chinese New Year celebrations among foreign buyers [1][3]. Group 1: Sales Performance - Yiwu merchants report a noticeable rise in orders for horse-themed products, with some merchants indicating a sales increase of about 33% compared to previous years [3]. - The export scale of Yiwu has surpassed 700 billion RMB for the first ten months of the year, reaching 701.19 billion RMB, which represents a year-on-year growth of 25.2% [5]. Group 2: Product Development - Merchants are launching various products featuring auspicious phrases such as "马上发财" (immediate wealth) and "马上幸福" (immediate happiness) to attract customers [3]. - Innovative products, such as a foldable U-shaped pillow designed with a horse motif, have gained popularity and even won a design award, reflecting a blend of practicality and festive spirit [5]. Group 3: International Interest - There is an increasing number of foreign buyers, including those from Singapore and Thailand, showing interest in Yiwu's horse-themed merchandise, indicating a broader international market engagement [3]. - The recognition of Chinese New Year as a cultural heritage by UNESCO has further fueled interest in experiencing traditional Chinese celebrations among overseas audiences [1].