Exclusive-How Netflix won Hollywood's biggest prize, Warner Bros Discovery

Core Insights - Netflix has announced a significant acquisition of Warner Bros Discovery's TV, film studios, and streaming division for $72 billion, marking one of the largest media deals in the last decade that could reshape the global entertainment landscape [1][2]. Group 1: Acquisition Motivation and Strategy - Initially, Netflix executives were motivated by curiosity about Warner Bros' business but quickly recognized the opportunity to enhance their content library, which is crucial as library titles can account for 80% of viewing on streaming platforms [3]. - The complementary nature of Warner Bros' theatrical distribution and promotion unit, along with its studio, aligns well with Netflix's existing operations, potentially accelerating HBO Max's growth through insights gained from Netflix's experience [4][5]. - The acquisition interest intensified after Warner Bros Discovery announced plans to split into two publicly traded companies, prompting Netflix to consider acquiring the studio and streaming assets [5][6]. Group 2: Competitive Landscape - The auction for Warner Bros began after Paramount made a series of escalating offers, aiming to pre-empt the planned separation and mitigate the risk of being outbid by competitors like Netflix [6][7].