浦东打造亚洲户外演艺新标杆：上海前滩音乐节首秀

Core Viewpoint - The Shanghai Qiantan Music Festival fills a long-standing gap in high-standard large outdoor performance venues in the central urban area of Shanghai [1] Group 1: Event Launch and Venue Development - The "Shanghai Qiantan Music Festival - Fun Island Landing" debuted on December 7, marking the first large outdoor performance venue in Shanghai capable of hosting 30,000 to 50,000 attendees [2] - The venue was developed in just three months, transforming from a concept to a reality, and aims to establish a new benchmark for outdoor performances in Asia [2][3] - The festival is expected to host 20 large outdoor performances throughout 2026, contributing to the creation of a world-class performance cluster in the region [2] Group 2: Operational Coordination and Planning - The successful execution of a large-scale outdoor music festival in the central urban area of Shanghai tests the city's comprehensive coordination, commercial operation, and support capabilities [3] - Various departments and organizations collaborated closely, with the Lujiazui Group taking a proactive role, resulting in a comprehensive feasibility report within one month [3][4] - The venue, covering approximately 230,000 square meters, underwent significant hardware upgrades, including widening access roads and enhancing power and communication systems [3] Group 3: Artist Engagement and Marketing Strategy - The festival's success relies on both high-quality venues and artists, with a rapid engagement process that secured artists within two weeks [4] - The festival aims to create a comprehensive consumption ecosystem, offering discounts at nearby hotels and restaurants for ticket holders [5] - The ambition of the "Shanghai Qiantan Music Festival" extends beyond a single event, aiming to integrate various performance activities and establish a top-tier music festival brand with international standards [5]