多家银行，差异化布局“开门红”

Core Viewpoint - The "opening red" marketing activities are being launched by various banks, with different focuses depending on the size of the bank, where smaller banks emphasize deposit and loan services, while larger state-owned and joint-stock banks are shifting towards wealth management services [1][4]. Group 1: Small and Medium Banks - Many small and medium banks have initiated their "opening red" marketing campaigns earlier, focusing on comprehensive offerings including deposits, loans, and financial services [1][2]. - Specific initiatives include credit card payment discounts, promotional offers on life service vouchers, and exclusive wealth management products [2]. - The "opening red" marketing strategy has been deployed earlier this year, with banks like Ningbo Donghai Bank and Huaxia Bank outlining specific goals related to deposit growth and loan services [2][3]. Group 2: Large Banks - In contrast to smaller banks, large state-owned banks and some joint-stock banks are adopting a more relaxed approach, with no significant "opening red" marketing activities reported [4]. - These banks are focusing on wealth management, with increased activity in selling insurance products and offering fee discounts on certain fund products [4]. - The strategy reflects a shift towards enhancing wealth management services rather than aggressive deposit gathering [4]. Group 3: Market Dynamics - The trend of "opening red" marketing is influenced by the need for banks to stabilize operations, particularly for smaller banks facing greater operational pressures [5]. - The proportion of new deposits in the first quarter has increased significantly, indicating a strategic shift in how banks approach deposit gathering [3].