总票房破30亿元！

Core Insights - The 2025 Chinese New Year box office has surpassed 3 billion yuan as of December 7, with total film box office exceeding 49 billion yuan, indicating a projected growth to over 50 billion yuan for the year, a double-digit increase compared to 42.5 billion yuan in 2024 [1] - Disney's "Zootopia 2" has become the leading film in the current box office season, grossing 2.28 billion yuan on its opening day and accumulating over 2.8 billion yuan in 11 days, significantly outperforming the first installment's total of 1.538 billion yuan [1][3] - The film's success in China highlights the country's strategic importance as the largest global box office market and the effectiveness of simultaneous release strategies for maximizing box office revenue [3] Box Office Performance - The 2025 Chinese New Year box office has already seen over 50 films scheduled for release, covering various genres including suspense, action, and family themes [8] - The domestic war film "Deyuan Jinzhi," released on December 6, achieved over 1 billion yuan on its opening day, ranking second in the box office despite competition from "Zootopia 2" [5] - The film's narrative focuses on the resilience of civilians during the 1940-1943 battles, showcasing a unique perspective that diverges from traditional war films [5] Market Trends - The popularity of "Zootopia 2" has extended beyond box office sales, with related merchandise performing well across various platforms, indicating strong consumer engagement with the IP [3] - Disney's strategy of maintaining the relevance of its IP through various products and experiences, such as the Shanghai Disneyland "Zootopia" theme park, has proven effective in sustaining audience interest [3] - Upcoming films like "Avatar: The Way of Water" are set to release in December 2025, further enriching the holiday box office landscape [9]