碧桂园服务启动组织升级,聚焦服务质量与未来增长
Xin Lang Cai Jing·2025-12-07 11:01

Core Viewpoint - Country Garden Services announced a significant organizational restructuring aimed at optimizing governance, promoting business innovation, and enhancing transformation capabilities, which includes the appointment of a new CFO and the rebranding of business segments [1][3][4]. Group 1: Management Changes - Huang Peng has resigned as CFO to focus on managing the group's incubation business, effective immediately [1][3]. - Ms. Tian Tian has been appointed as the new CFO, responsible for financial management and capital market operations [1][3]. - Huang Peng will continue as the Executive President, overseeing daily management of the incubation business segment [1][3]. Group 2: Organizational Restructuring - The company has unified its property management, new business growth, and functional service segments into a "Large Property Segment" [1][3][4]. - The strategic incubation business segment has been renamed to "Incubation Business Segment" [1][3][4]. - The restructuring aims to enhance core capabilities, stimulate organizational vitality, and clarify responsibilities, without involving personnel layoffs [2][4]. Group 3: Business Strategy - The "Large Property Segment" will focus on value creation, deepening service quality, cost reduction, and streamlining authority [2][4]. - New business growth segments will leverage the reputation of core property services to explore high-value diversified businesses [2][4]. - The Incubation Business Segment is positioned for multi-dimensional growth, including empowering existing independent businesses and researching innovative business models [2][4]. Group 4: Industry Response - Analysts view the organizational changes as a proactive response to the national "Property Service Quality Improvement Action," emphasizing the need to solidify service foundations while allowing space for high-value innovation [3][5]. - The adjustments are seen as practical and forward-looking, addressing current challenges in the property industry and providing a clear path for sustainable development [5].

COUNTRY GARDEN-碧桂园服务启动组织升级,聚焦服务质量与未来增长 - Reportify