“又贵又难喝”？这饮料突然爆火，山姆、盒马频频断货…

Core Viewpoint - The rising popularity of turmeric drinks among young consumers is attributed to their perceived health benefits, despite high prices and mixed taste reviews [1][8][20]. Group 1: Market Trends - Multiple brands have launched turmeric drinks on various e-commerce platforms, with prices ranging from 8.9 yuan for 100ml to 16.7 yuan for 50ml [1][13]. - The HPP turmeric ginger lemon juice from Hema has a monthly sales volume exceeding 6,000 and is often sold out, indicating strong demand [3][15]. - The So Acai turmeric drink, despite being more expensive, has sold over 30,000 units online [5][17]. Group 2: Consumer Behavior - New generation consumers are driving the trend for turmeric drinks, seeking novelty and health benefits, which aligns with the "health and wellness" trend [8][20]. - There is a noted discrepancy between the expected taste and actual consumer feedback, with many finding the drinks unpalatable [5][17]. Group 3: Nutritional Insights - Turmeric's active compound, curcumin, is believed to have anti-inflammatory properties, but effective doses range from 100 to 6,000 mg, which may not be achievable through typical drink servings [10][22]. - Many popular turmeric drinks contain high sugar levels, with some containing up to 32g of sugar per 100ml, raising concerns about daily sugar intake [11][23].