重磅文件引导培育消费新场景新业态 海宁皮城加速打造时尚消费新地标

Core Insights - The article emphasizes the role of consumption as a fundamental driver of economic growth, highlighting a joint implementation plan by six departments to enhance the adaptability of supply and demand in consumer goods, aiming to cultivate new consumption scenarios and business formats [1] Group 1: Transformation and Strategy - Haining China Leather City has transformed from a single leather trading market to a "full-category fashion source," aligning with the policy's goal of enhancing core business district capabilities [2] - The center now encompasses a diverse product matrix, including leather, fur, cashmere, down, and seasonal fashion, consolidating approximately 90% of the country's leather jacket production capacity and over 60% of new leather design [2] - Haining has created a strong industrial cluster effect by seamlessly integrating design, production, exhibition, and live streaming across the entire industry chain, positioning itself as a "first-release center" encouraged by policy [2] Group 2: Globalization and International Cooperation - Haining Leather City is actively pursuing a globalization strategy, as outlined in the implementation plan, by establishing international partnerships and participating in global fashion networks [3] - In September 2025, Haining's chairman led a delegation to Europe, forming strategic collaborations with top leather exhibitions in Milan and luxury marketing institutions in Paris to facilitate resource exchange between Asia and Europe [3] - This marks a shift from merely exporting products to proactively building a global fashion cooperation network and engaging in international dialogue on rules [3] Group 3: Cultural Experience and Consumer Engagement - Haining Leather City is elevating its industry value from commercial transactions to cultural experiences, aligning with the trend of consumer demand for emotional resonance and cultural identity [4] - The integration of "leather + cultural tourism" is being promoted, with government initiatives connecting Haining Leather City to cultural landmarks, creating themed tourism routes [4] - The market features immersive experiences where visitors can create leather goods, blending shopping with cultural engagement, thus transforming one-time purchases into memorable experiences [4] Group 4: Comprehensive Development and Future Vision - Haining Leather City is not just a passive follower but a proactive leader in the transformation of the leather industry, supported by a full industry chain and innovative digital systems [5] - The company aims to expand its consumer reach through an online and offline integration matrix and foster global cooperation to open up international markets [5] - The strategic focus on cultural integration enhances the intrinsic value of consumer experiences, positioning Haining Leather City as a global fashion consumption landmark that leads autumn and winter fashion trends [5]