Grocers See Increasing Evidence That Consumers Are Feeling More Strain

Brandon Bell / Getty Images Kroger says middle-income households are cutting back. Key Takeaways Middle-income shoppers are exhibiting some of the signs of stress that low-income households have for some time, according to the supermarket giant Kroger. Consumers are stretching their budgets by making smaller, more frequent purchases and buying fewer discretionary items, the company said. A trip to the store isn’t as fruitful as it used to be. Many consumers aren’t able to buy as many items on groce ...