微短剧 长红从依法纳税开始

Core Viewpoint - The micro-short drama industry in China is experiencing rapid growth, and a recent initiative signed by 22 leading organizations aims to promote compliance and legal tax practices within the sector [1][2]. Group 1: Industry Initiative - A tax compliance initiative was signed in Beijing by major players in the micro-short drama industry, marking the first of its kind [1]. - The initiative emphasizes the importance of "lawful taxation, compliant operations, and healthy competition" among industry participants [1]. - It calls for clear delineation of tax responsibilities and prohibits practices that shift tax obligations onto individuals [1]. Group 2: Industry Growth and Challenges - The micro-short drama market in China is in a phase of explosive growth, with user numbers reaching 696 million by July this year [2]. - The market is projected to exceed 50.5 billion yuan in 2024, with user numbers surpassing traditional box office revenues for the first time [2]. - Despite rapid expansion, some companies face compliance issues and operational irregularities in tax handling [2]. Group 3: Regulatory Measures - Zhengzhou's tax authorities have developed a model encompassing 11 indicators and 12 risk points to guide tax management in the micro-short drama sector [3]. - The city is implementing targeted guidance and supervision, offering personalized tax policy advice and clarifying applicable tax types and reporting processes [3]. - Collaboration between regulatory bodies and micro-short drama companies is deemed essential for promoting lawful taxation and compliance within the industry [3].