“体育外卖”走红 行业规范待厘清

Core Insights - The rise of "sports delivery" services is transforming the way physical training is accessed, allowing for customized training sessions at home or nearby locations, thus breaking traditional barriers of time and space in sports training [1][2][4] Group 1: Market Trends - The youth physical training market in China is projected to grow by 127% year-on-year in 2024, with home service accounting for 41% of this market [2] - The increasing emphasis on physical education in school curriculums, particularly in Beijing, has led to a surge in demand for youth training services [4] - The trend is not limited to youth; there is a growing market for adult fitness services, including personal training and wellness classes delivered at home [4][5] Group 2: Service Model - "Sports delivery" services allow trainers to provide personalized sessions using portable equipment in familiar environments, enhancing the training experience for clients [3] - The operational model for these services is cost-effective, as it eliminates the need for physical training facilities, focusing instead on coach fees and marketing expenses [4] Group 3: Industry Challenges - The current loose collaboration model between training institutions and coaches raises concerns about liability and accountability in case of accidents [6][7] - There is a lack of clear standards and certification for trainers, making it difficult for consumers to assess the qualifications of coaches [7] - The industry requires the establishment of a certification system and service standards to ensure quality and safety in training services [6][7]