借助冬交会擦亮“富域乐东”区域公用品牌

Core Insights - The "Ledu" regional public brand is gaining recognition through the Winter Trade Fair, enhancing the visibility of local agricultural products, particularly the Ledu honeydew melon [2][3] Group 1: Product Highlights - Ledu honeydew melon is a traditional specialty of Ledu Li Autonomous County, achieving significant brand awareness at the Winter Trade Fair, with over 200 melons cut for tasting [2] - Zhejiang Wenzhou Chengxin Fruit Forest, a buyer, purchases Ledu honeydew melons worth 20 million yuan annually, indicating strong demand in mid-to-high-end retail [2] - New products, such as the salt-tolerant hybrid rice "Jingliangyou 3261," were showcased, aiming to optimize market entry through consumer feedback [2] Group 2: Market Trends - The number of buyers and consumers consulting at the Ledu pavilion has increased compared to the previous year, reflecting growing interest in Ledu's seafood and agricultural products [3] - Ledu has developed a unique agricultural industry system based on tropical fruits, winter vegetables, and breeding, supported by favorable climate and soil conditions [3] - The Ledu Agricultural and Rural Bureau emphasizes the importance of the Winter Trade Fair in deepening the "Ledu" brand and plans to enhance product standards and storytelling to build trust [3]