Core Viewpoint - Cathay Securities has downgraded Miniso's adjusted net profit forecasts for 2025-2027 to RMB 2.998 billion, 3.474 billion, and 4.179 billion, reflecting a decrease of RMB 0.24 billion, 0.68 billion, and 0.01 billion respectively, due to ongoing investments in overseas direct stores [1] Group 1: Performance Overview - In Q3 2025, Miniso achieved revenue of RMB 5.797 billion, representing a year-on-year increase of 28.2%, with domestic revenue growing by 19.3% and international business by 27.7%, while TopToy saw a remarkable growth of 111.5% [2] - The net profit attributable to shareholders was RMB 441 million, down 31.4%, while adjusted net profit was RMB 767 million, up 11.7%, and adjusted EBITDA reached RMB 1.354 billion, an increase of 18.8% [2] Group 2: Store Performance and Expansion - Both domestic and international same-store sales continued to show improvement, with domestic revenue exceeding expectations at +19.3% compared to a forecast of high double-digit growth, and domestic same-store sales up by 10% against expectations of high single-digit growth [3] - In Q3 2025, the company added 233 new stores (102 domestic, 117 international, and 14 TopToy), bringing the total to 8,138 stores (4,407 domestic, 3,424 international, and 307 TopToy) [3] - The acceleration in store openings reflects the company's strategic focus on higher-quality large stores while balancing store count and same-store metrics, indicating positive adjustments in store types and categories [3] Group 3: Cost Structure and Strategic Initiatives - The gross margin for Q3 2025 was 44.7%, a decrease of 0.2 percentage points year-on-year but an increase of 0.4 percentage points quarter-on-quarter, with rising sales expense ratios primarily due to investments in overseas direct stores [4] - The sales expense ratio has shown a narrowing trend, indicating improved efficiency in the use of sales expenses, with Q1 showing a year-on-year increase of 4.8 percentage points, Q2 at 3.2 percentage points, and Q3 at 1.4 percentage points [4] - The acceleration in store openings amidst same-store improvements suggests that the company's adjustments in domestic stores are in a positive cycle, which is expected to significantly boost valuation [4]