冰箱贴“火” 体验游“热”——“非遗+”加出消费市场新潮流

Core Insights - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week showcased over 121 ICH brands, highlighting the growing consumer interest and market potential for ICH products [2][3][4]. Group 1: Market Trends - The event featured a vibrant atmosphere with interactive experiences, such as DIY activities and live demonstrations, indicating a shift towards experiential consumption [2][3]. - Sales data from the event showed significant consumer engagement, with online sales reaching 42.2295 million yuan in a single day and various brands reporting daily sales between 16,000 to over 30,000 yuan [2][4]. Group 2: Economic Impact - ICH initiatives are contributing to rural employment and economic development through workshops and training programs, with one project reportedly creating over 200 jobs and generating more than 20 million yuan in output [4][5]. - The integration of ICH into modern life is seen as a new economic engine, with various projects enhancing cultural tourism and local economies [5][6]. Group 3: Digital Transformation - The collaboration with e-commerce platforms is expected to expand the market for ICH products, with Alibaba reporting ICH-related sales exceeding 100 billion yuan over two consecutive years [7][8]. - Digital technologies are being leveraged to create immersive experiences and enhance global outreach for ICH, with significant investments planned for developing digital cultural tourism projects [8][9].