超百亿，范思哲又被卖了

Core Insights - The acquisition of Versace by Prada marks a significant turning point for both brands, with the deal valued at €1.25 billion (approximately ¥10.278 billion), representing Prada's largest acquisition in its 112-year history [1][6]. Group 1: Versace's Historical Context - Founded by Gianni Versace in 1978, the brand became a major player in the fashion industry, achieving over $1 billion in annual revenue by 1990 and gaining recognition alongside Italian fashion giants like Armani and Gucci [3]. - The brand faced a major setback with the assassination of its founder in 1997, leading to a decline in its market position despite efforts by his sister Donatella to revitalize the brand [3][4]. - Versace's financial struggles continued, with revenues dropping from over $1.1 billion to below $830 million by the fiscal year 2025, prompting the need for a sale [3][4]. Group 2: Acquisition Details - The acquisition process began when Capri Holdings, the parent company of Versace, sought to sell the brand to alleviate financial pressures, initially considering a sale to Tapestry, Inc. for $8.5 billion, which ultimately fell through [5][6]. - Following this, Prada expressed interest in acquiring Versace, culminating in the announcement of the €1.25 billion deal on December 2 [1][6]. - This acquisition is part of Prada's strategy to diversify its brand portfolio, with expectations that Versace will contribute approximately 13% to the group's projected revenue, while Prada and Miu Miu are expected to account for 64% and 22%, respectively [7]. Group 3: Future Outlook - Prada has secured a €1.5 billion financing agreement to support the acquisition and has stated that it will focus on integrating Versace into its operations for at least the next three years [7]. - The appointment of Lorenzo Bertelli as the executive chairman of Versace indicates a commitment to leveraging the brand's unique aesthetic to enhance Prada's overall brand synergy and growth potential [7].