财经观察丨“零添加”不等于更健康

Core Viewpoint - The increasing consumer preference for "clean label" and "zero additives" products raises questions about the actual meaning and implications of these terms in the food industry [1][3][5]. Group 1: Definition and Misconceptions - "Zero additives" lacks a clear definition in current food safety standards, allowing companies flexibility in interpretation [3][6]. - The term "zero additives" typically means no additional food additives are intentionally added during production, but does not guarantee the absence of naturally occurring substances [3][4]. - Misleading marketing practices exist, where terms like "zero additives" may imply health benefits without scientific backing [4][5]. Group 2: Regulatory Developments - New regulations are set to clarify labeling practices, prohibiting terms like "0 additives" to prevent misleading claims, with a transition period until March 2027 [6][7]. - Consumers express hope for clearer labeling and effective enforcement of new regulations to combat exaggerated marketing [7]. Group 3: Consumer Guidance - Consumers should focus on the order of ingredients on labels, as they are listed by quantity, and examine nutritional information to assess the health value of products [10][11]. - Awareness of hidden sugars and sodium in processed foods is crucial, as high levels can contribute to chronic health issues [11]. - Understanding the role of food additives and the importance of compliance in production is essential for making informed choices [10][11].