《疯狂动物城2》周边卖爆，订单排到明年

Core Insights - The success of "Zootopia 2" at the box office, surpassing 2.9 billion yuan, marks the beginning of a larger commercial opportunity driven by IP development [1][6] - The surrounding product sales, particularly in Yiwu, highlight the significant commercial value of IP, with a 225% increase in related keyword searches and a 670% increase in toy sales during the first week of the film's release [3][6] Group 1: Box Office and Product Sales - "Zootopia 2" has set a record as the highest-grossing imported animated film in China, with a total box office exceeding 2.9 billion yuan [1] - The film's merchandise, including plush toys of characters like Judy and Nick, has seen overwhelming demand, with some products selling out immediately upon release [2][3] - The price range for popular plush toys is between 15 to 40 yuan, with retail prices often several times higher than the factory price [2] Group 2: IP Development and Market Trends - The phenomenon of "Zootopia 2" merchandise sales reflects the maturation of China's film market IP industry, with multiple successful animated films released in 2025 [6][7] - The integration of IP into various products, such as toys and stationery, has significantly increased profit margins, with estimates suggesting over 100 million yuan in additional sales for related cultural product companies [3][6] - The evolving consumer behavior indicates a growing willingness to spend on IP-enabled products, showcasing the robust capabilities of Chinese manufacturing, particularly in industrial clusters like Yiwu [7]