IReader Technology(SH:603533) Quan Jing Wang·2025-12-08 03:09Core Insights - The company has launched the "Star Plan" for comic dramas, offering over 10,000 quality novel IPs for collaboration, covering genres like fantasy, history, apocalypse, and suspense, with a profit-sharing model of up to 30% for partners [1] - The company is transitioning its business structure, with short dramas becoming its largest revenue segment, evolving from a digital reading platform to a multi-modal content production and operation platform powered by AI [2] - The company is actively developing AI short dramas, integrating AI technology into the production process, and exploring the "AI + IP" development path [3] - The company has launched four short drama brands targeting different genres and initiated a talent recruitment program to discover new acting talents, enhancing its content ecosystem [4] Business Strategy - The company is focusing on optimizing domestic short drama operations while enhancing project quality and profitability, with a dual approach of improving domestic and overseas short drama segments [3] - The company aims to increase the proportion of local dramas in overseas markets and improve paid conversion efficiency, striving to become a leading player in the short drama export sector [3] - The company has established a comprehensive content ecosystem that connects IP incubation, content production, technology application, and market operation, driven by a creative approach [4] Market Expansion - The company has launched the overseas short drama platform iDrama, which has shown rapid user growth in key markets like the US, South Korea, Indonesia, Malaysia, and India, with plans to deepen its presence in North America and Southeast Asia [2] - The company is committed to delivering quality short drama content globally, using engaging stories to connect with audiences and promote Chinese culture [2][4]