Zhong Guo Jing Ji Wang·2025-12-08 03:24Core Insights - CITIC Bank has been recognized for its exceptional brand building practices amidst profound changes in the financial industry, focusing on a comprehensive product and service matrix that spans retail, corporate, and financial markets [1] - The bank's brand philosophy of "making wealth warm" is integrated into product innovation, customer service, and social responsibility, establishing a differentiated and sustainable brand competitiveness [1] Brand Activities and Value Communication - CITIC Bank continues to promote its core value of "making wealth warm" through brand activities, exemplified by the successful hosting of the third "Xin·New" brand high-quality development forum [2] - The forum released the "China Residents' Pension Wealth Management Development Report (2025)" to explore the integration of financial product innovation and pension services, aiming to provide insights for the development of pension finance in China [2] - The bank's vice president emphasized the importance of value creation and the pursuit of a differentiated financial brand to contribute to high-quality financial development and modernization in China [2] Brand Engagement and Emotional Connection - CITIC Bank has engaged in various brand activities over the years, including supporting the China Open Tennis Tournament and launching photography competitions, which enhance brand aesthetics and emotional connections with the audience [3] - The systematic layout of brand activities has effectively increased brand awareness and reputation while translating the "finance for the people" concept into tangible service experiences [3] Business Development and Performance - CITIC Bank has implemented a collaborative approach across its three main business segments: retail finance, corporate business, and financial markets, focusing on customer-centric and cross-segment integrated financial services [4] - In retail finance, the bank aims to be a leading wealth management institution, with retail assets under management (AUM) reaching 5.26 trillion yuan, and a year-on-year growth of 13.59% in wealth management income [4] - The corporate business has seen a general corporate loan balance of 2.974 trillion yuan, an increase of 294.61 billion yuan or 10.99% year-on-year, with significant growth in loans to manufacturing and emerging industries [5] Social Responsibility and ESG Integration - CITIC Bank integrates ESG principles into its brand practices, engaging in various charitable activities and support for vulnerable groups, showcasing a responsible corporate image [7] - The bank has initiated educational support programs and medical assistance projects, demonstrating its commitment to social welfare and community support [7] - In rural revitalization, CITIC Bank has focused on directing financial resources to key areas such as agriculture and rural infrastructure, receiving recognition for its efforts in supporting rural development [8] Brand Value and Future Outlook - According to Brand Finance, CITIC Bank's brand value reached 16.95 billion USD, a year-on-year increase of 27.23%, making it the fastest-growing bank brand in mainland China [9] - The bank has achieved an upgrade in its ESG rating from A to AAA, reflecting its commitment to high-quality development and social responsibility [9] - Looking ahead, CITIC Bank aims to maintain strategic focus and continue contributing to the modernization of China's financial landscape while upholding its values of responsibility and warmth [9]