Qi Lu Wan Bao·2025-12-08 03:27Core Viewpoint - The introduction of specialized trademark insurance by China Life Property & Casualty Insurance aims to protect companies like Shandong Dezhou Chicken Co., Ltd. from trademark infringement risks, supported by a 60% government subsidy on premiums [1][5]. Group 1: Company Overview - Shandong Dezhou Chicken Co., Ltd. was established in 2010 and has received multiple accolades, including being recognized as a "Chinese Time-honored Brand" and a national key leading enterprise in agricultural industrialization [2]. - The company has a history of over 300 years and has modernized its production techniques while maintaining its traditional craft [2]. - The company faces significant challenges from trademark infringements, with over a hundred incidents reported in 2024 alone, impacting its reputation and incurring high legal costs [2]. Group 2: Insurance Product Development - China Life Property & Casualty Insurance has identified a gap in the market for intellectual property protection and has developed tailored insurance products, including trademark and patent infringement insurance [3]. - The insurance covers direct economic losses and related legal costs incurred due to trademark infringements, providing a safety net for companies like Dezhou Chicken [3][4]. - Other companies, such as Dezhou Shenggang Paper Co., Ltd. and Shandong Century Star Sports Equipment Co., Ltd., have also adopted similar insurance products to protect their patents and trademarks [4]. Group 3: Government Support and Industry Impact - The Shandong provincial government offers a 60% subsidy on insurance premiums for companies that invest in intellectual property insurance, promoting innovation and economic development [5]. - The initiative is part of a broader strategy to support "specialized, refined, and innovative" enterprises, which are seen as vital for high-quality economic growth [5].