湖北打造世界知名文化旅游目的地——培育万亿元级产业底气何在

Core Viewpoint - Hubei is striving to become a world-renowned cultural tourism destination, aiming to elevate its cultural tourism industry to a trillion-yuan level, leveraging its rich natural and cultural resources along the Yangtze River [2][3][9]. Group 1: Industry Development - Hubei's tourism revenue has consistently crossed significant thresholds, reaching over 9 billion yuan and expected to surpass 10 billion yuan this year [10]. - The province's tourism visitor numbers increased by 13% and tourism revenue grew by over 15% in the first three quarters of the year, with total spending exceeding 870 billion yuan [14]. - The two main cultural tourism axes, "Shenwu Gorge" and "Chihong Red," have contributed 1.91 billion yuan to the tourism revenue, accounting for 42% of the total [14][12]. Group 2: Strategic Initiatives - Hubei has launched the "Know Your Friends Hubei" global promotion plan and various cultural tourism events to enhance its tourism offerings [15]. - The province is focusing on integrating cultural tourism with other industries, developing new business models such as leisure vacations, low-altitude tourism, and digital tourism [15]. - The "Cultural Innovation Strategy" has been incorporated into Hubei's core strategic initiatives, aiming to elevate the quality of cultural tourism [11]. Group 3: Technological Integration - Hubei is exploring the use of technology to enhance cultural heritage experiences, such as the VR project "Crossing the Bronze Age," which attracted over 50,000 reservations in its first month [16]. - The province is focusing on creating immersive experiences to engage younger audiences, with 70% of visitors to museums being under 45 years old [16]. - The integration of digital experiences in cultural tourism is seen as a way to transition from mere visitor engagement to deeper, more meaningful interactions with cultural content [16]. Group 4: Product Innovation - The "Wudang Dream" immersive performance has generated over 30 million yuan in revenue since its opening, significantly increasing nighttime visitor spending [10][11]. - The "Zhiyin Number" project has hosted over 2,500 performances, attracting more than 1.7 million visitors, contributing to a closed-loop industry chain of performance, scenic spots, hotels, and dining [18]. - Hubei is continuously updating its cultural products, with the "Wudang Dream" and other initiatives expanding the range of offerings available to tourists [19]. Group 5: Cultural Heritage and Branding - Hubei is committed to preserving and promoting its cultural heritage, with initiatives aimed at integrating cultural narratives into tourism experiences [20][22]. - The province has established platforms for cultural exchange and research, enhancing the visibility of the Yangtze River's cultural significance [22]. - The ongoing Long River Cultural Arts Season has attracted over 2 million visitors, showcasing the province's commitment to cultural engagement [23].