东风日产N6上市被荣威M7“碰瓷” 法务部发声明

Core Viewpoint - The competition between Dongfeng Nissan's N6 and Roewe's M7 has intensified, with Roewe's marketing tactics drawing criticism and legal threats from Nissan [1][2][3] Group 1: Product Launch and Market Response - Dongfeng Nissan officially launched the N6 on December 1, 2023, amidst a surge of negative comments and comparisons from Roewe M7 supporters on social media [1][2] - Roewe M7, which was launched on September 17, 2023, aimed at the "ten-thousand-level plug-in hybrid sedan" market, reported initial orders exceeding 10,000 but faced disappointing retail sales of only 1,091 units in September [3] Group 2: Legal and Ethical Concerns - Dongfeng Nissan has accused various social media accounts of spreading false information to undermine the N6's launch and has vowed to take legal action against identified malicious actors [2][3] - The company's legal department has stated a zero-tolerance policy towards such attacks, emphasizing the need to maintain fair competition in the automotive industry [2] Group 3: Industry Reactions - The marketing tactics employed by Roewe have sparked outrage among industry professionals and consumers, with many expressing disappointment in the brand's approach [2] - Nissan's New Energy Brand General Manager publicly criticized the tactics, suggesting that competition should be based on product value and customer reputation rather than negative marketing [2]