赫捷康玩具:深耕科学益智赛道,定义成长型玩具新标准
Jin Tou Wang·2025-12-08 06:32

Core Insights - The demand for toys among parents has shifted from pure entertainment to a combination of play and learning, creating a new market for growth-oriented toys in the maternal and infant sector [1] - Hejie Kang Toys aims to set a new benchmark for growth-oriented toys with a mission centered on "scientific and educational value," leveraging expertise in child development psychology and innovative research [1] Product Development - Hejie Kang Toys has developed a "Three-Stage Growth System" based on two years of research into cognitive development patterns of children aged 3-12, focusing on sensory development, logical thinking, and creativity at different educational stages [1] - The brand's flagship product, the "Interstellar Exploration Science Experiment Set," integrates knowledge from multiple disciplines and includes 12 engaging projects to help children understand abstract scientific principles through hands-on activities [2] - The company emphasizes safety and practicality in product design, ensuring that toys are user-friendly for children with rounded edges and convenient storage for accessories [2] Future Directions - Hejie Kang Toys plans to increase R&D investment to explore the integration of AI technology with educational toys, aiming to launch more personalized and scenario-based growth-oriented toys [2] - The brand believes that the best education occurs when children grow in a joyful environment, reinforcing its commitment to making scientific enlightenment accessible to every child [2]