百事中国高管再调整 水井坊前“公关一号位”火线加盟

Core Insights - PepsiCo has appointed Hong Zonghua as the new Vice President of Corporate Affairs for the Asia-Pacific region, transitioning from his previous role as Chief Public Relations Officer at Shui Jing Fang [2] - Hong's extensive experience in public relations and government affairs within the consumer sector is seen as a key factor for his selection by PepsiCo [2] - This appointment marks a significant elevation in responsibility, as Hong will now oversee corporate affairs across the entire Asia-Pacific region, compared to his previous focus on China [2] Summary by Sections - New Appointment: Hong Zonghua has officially joined PepsiCo (China) Ltd. as the Vice President of Corporate Affairs for the Asia-Pacific region, after a tenure at Shui Jing Fang [2] - Background and Experience: Hong has a strong background with major multinational companies such as Walmart and Mars, and his experience in cross-cultural and cross-enterprise management is highly regarded [2] - Role Challenges: Hong is currently in the process of acclimating to his new role, with a focus on leveraging his experience in government relations, brand building, and sustainability from the liquor industry to benefit PepsiCo's diverse operations in the Asia-Pacific [2] - Market Implications: The industry will be observing how Hong's leadership will impact PepsiCo's performance in the competitive Asia-Pacific beverage market [2]